How Often Should You Broadcasts to Your List Subscribers

Posted by on Feb 24, 2011 in Affiliate Marketing | 6 comments

The reason why we build an email list is pretty simple and straight, send broadcasts about new affiliate product offers, sending valuable information and updates to list subscribers. Now the big question is that how frequent should we sending these broadcasts. If you ask me why its a big questions then I can give you two specific reason for this;

  • One – If you send too many mails, it may seem like you are spamming your list subscribers.
  • Second – If you do not broadcast often you will lose the chance  to build a strong relationship with your list subscribers ultimately failing the purpose of list building in the first place.

Various email marketing agencies have conducted numerous studies and tests and based on these surveys it has been concluded that you should send at least one email per day. Definitely you would NOT like to bother your subscribers much, but they have opted to receive updates and valuable information from you, so you should not hesitate sending them at least one email broadcast everyday.

Most of the time affiliate marketer avoid sending too many emails thinking that it will trigger increase  in unsubscribe rate. Most of the email marketing services need your unsubscribe rate should be well under 1%. If you ask me I don’t regret much if someone unsubscribe from my list after a recent broadcast, this is because every time someone unsubscribe it means they are not prospect buyer ultimately  help you filter and refine your email list. Most of the email services like AWEBER, which i use to build my list, charges as per your list size, so you should only be carrying potential subscribers.

One thing you must take care about is that in following “one email per day” rule you should not compromise on quality of your content in it. Its better you should only broadcast “the stuff” in which you firmly believe, it should not sound like you actually have nothing to say but to do the formalities of being in touch with your subscribers everyday you are sending them “some” information.

If you haven’t built your list yet, sign-up for AWEBER – the best email service on planet.

A picture speaks a thousand words, following image shows how often I receive campaign offer mail from a renowned super affiliate and my friend Gauher Chaudhry. I never feel bothered, in fact I wait everyday to get the latest from him.

 

6 Responses to “How Often Should You Broadcasts to Your List Subscribers”

  1. bilal@domain name registration says:
    February 25, 2011 at 5:00 pm

    thanks shankar for such an informative post …i also agree with the report of marketing agencies that we should have to send minimum of one email..your post is great

  2. Rajesh Chaukwale@Techotoys says:
    February 26, 2011 at 12:03 am

    I have heard about Aweber many a times, but never opted for it. Seems I will have to try it very soon. Thanks for highlighting the point.

  3. silpada says:
    February 27, 2011 at 11:23 am

    Thanks Shanker you have delivered a new information about the marketing. Your unique posts have guided me a lot and always waiting for new posts for learning.

  4. Vedic Astrology says:
    March 3, 2011 at 2:16 am

    You always deliver awesome information.For marketing agencies there should be one genuine email id.I will try this one definitely.Thanks for sharing with me…

  5. reehasmith@ louisvuittonreplicahandbags says:
    March 11, 2011 at 1:35 pm

    i never heard about Aweber but thanks to you for bringing this useful info to me