Some of you must be wondering how Twitter Makes Money ( This is because you probably haven’t seen any conventional ad format on twitter’s official site).

Since their debut in April 2010, Twitter’s Promoted Products have proven successful in the US, Marketers have shown solid engagement rates with Twitter advertising—in some cases better than those on Facebook—despite Twitter’s relatively smaller audience.”    

eMarketer principal analyst Debra Aho Williamson. 

Well there three ways thorugh which twitter generate its profits;

1. Promoted Tweets
2. Promoted Trends
   
3. Promoted Accounts

These are keyword-targeted, cost-per-click ads that appear in all Twitter search results. So if you will search at http://search.twitter.com you can see Sponsored promoted tweets. This system works exactly in the same fashioned as Google’s AdWords program, which means one has to bid higher to appear for targeted keywords search.

Promoted Tweets in search appear as content at the top the search results page. It targeted to followers appear at or near the top of a timeline when a user logs on or refreshes the timeline, users interact with a Promoted Tweet as they would with an organic Tweet

Promoted Tweets are offered on a Cost-per-Engagement (CPE) basis, so you only pay when someone retweets, replies to, clicks or favorites your Promoted Tweet.

A Promoted Trend gets massive exposure and is ideally placed to kickstart or amplify a conversation on Twitter and beyond.  Promoted Trends give users something new and exciting to discover, participate in, and share. Users who click on a Promoted Trend see Twitter search results for that topic, with a related Promoted Tweet from the advertiser at the top. 

This service of twitter is currently in Beta, a small section of advertisers can use this service. I guess this is the best way to promote products and services on twitter as it can earn you over 50 million impressions in a day.

The Promoted Account is featured in search results and within the Who To Follow section. Who To Follow is Twitter’s account recommendation engine and identifies similar accounts and followers to help users.

Big Brands and users are willing to pay twitter to show up their Twitter account in order to build large users base.  You can target specific country, area, communities, Interests. This is another good way for Twitter to generates its money.

Twitter has invented one more way to make money and that’s called political ads. Political Ads are advertising campaigns purchased by political advertisers in order to reach a wider audience or engage current followers on Twitter. 

Below is an example of it.

Twitter is growing super fast, no doubt in that and so many applications and tools are also created to enhance it’s user experience. Here is the List of some tools which you may find helpful for your Social Broadcasting.

1. Your Twitter Karma:Get fully manageable page with all friends, followers with avatars, where You can do several bulk actions as bulk follow, bulk unfollow, bulk block.
2. Twellow: This tool helps to “cut through the clutter” to find other Twitter users in a specific industry using this service.
3. Brabblr:  With this Tool, you can post to all your social networks  including Twitter, Pownce, Jaiku, Tumblr, Jabber, Frazr, and more.
4. Friend Or Follow: Lets you see the people you follow, friends (people who follow you and you also follow them back) and fans (people who follow you).
5. Statuzer: It is just another desktop Twitter client. It is less buggy and with a more polished interface. TweetDeck never really worked on my system.
6. Twitter Digest: This tool allows you to subscribe to a message stream from a Twitter user of a group of users on the web or through an atom feed.
7. RevTwt: If you are interested to earn some money from your Twitter account then RevTwt has no match, it pays you for tweeting either pay-per-click or pay per thousand (followers). You get paid when you reach $20 through PayPal.
8. Post Like a Pirate: If you are like me a big fan of Pirates of Carribean This tool allow you to convert your post into pirate linguistic language before posting it to Twitter.
9. TweetLater: This powerful service allows you to schedule tweets (much like you would schedule emails). Another very powerful feature is the ability to receive email digests of keyword activity in the Tweetosphere. This allows you to join a conversation or track topics and trends.
10. Cligs: This tool offers deep and real-time analytics for your shortened links. You get the geographical location of visitors, social media monitoring and referral statistics. The bookmarklet is not as cool as su.pr and bit.ly (which let you tweet right from the sidebar), but it gets the job done.
11. SocialWhoIs: This tool helps you find out more about people by entering their nickname and social media service. Find out more about who’s following you–and, conversely, who you want to follow. It helps you find the most relevant people for your inquiry and field, rather than by popularity.
12. Follow Cost: If you are confused whether to follow a certain person or not then try this service. It will answer the question that is the person you are going  to follow is annoying or not. All you have to do is enter the person’s Twitter name into the app, and it spits out a user’s average number of updates, and what percentage of their tweets are replies.

So Now it’s your turn to show your Efficiency. Play with Twitter as never before. Say your words in comment section and share the Awesome Article.

I search for some plugin to do that and it wasn’t very difficult to find one.

There is Tweet Old Post Plugin by Ajay Matharu that help to tweet your older posts to get more traffic. It randomly picks your older post based on the interval specified by you. The primary function of this plugin is to promote older blog posts by tweeting about them and getting more traffic.

Problem with the plugin

One Possible problem if you install this plugin would be that it can tweet about posts which are irrelevant to the time. Like Contest, monthly coupon code or your Black Friday Discount deal posts.

Possible Solution

Yes, there is a solution about this problem if you know which categories have these sorts of posts. Say if you have contest announcement posts in Contest Category then this plugin allow you to exclude specific categories,  and you can put a check to stop this plugin tweeting posts in that specific category.

if you have these posts in different category still you can resolve this problem by searching all those posts and assign a specific category by using bulk edit option and then excluding this category in plugin admin option.

Read About Bulk Edit option of WordPress HERE

I am using this plugin since last one week, so far so good. Lets see how it goes in long-term.

If you know any other better option let me know in comment section below.

This one is best for those newbies who keep on buzzing, and for those who feel; they have mastered the art of being in social media.

Sometime we don’t even know our mistakes unless someone point it…sorry i am making this funny presentation a serious one. Watch it and enjoy.

• 71% of users are never Retweet
• 23% get a replies
• Only 6% receive a Retweet
• The importance of a tweet does not exceed 60 minutes

This means that the importance is such that the information did not have time to be properly digested.  In summary, one could also say that 80% of the content we produce on Twitter goes completely forgotten. And the worst part is that it is the users who have caused this phenomenon. The first and most Twitter users are bloggers and journalists, were also those who only the day before. These three types of users provide only one type of content: links. Thus, interaction with others is non-existent, because they spend their time looking for new information. In fact, most never reply to tweets and I have rarely seen a Thanks for the RT from a large users.

The principle of no conversation on Twitter, and even the efficiency is lower. Many people see this tool in a way to increase their audience, but you not only have good followers, but also do it the right time. Tweet item to 2am, and you know what I mean.

Twitter - A Gigantic Source of Information

Not a social network, but a source of information

For most of us, Twitter is becoming a gigantic source of information, so we can no longer be considered a social network. It’s more a bookmarking site like Digg where the influence of a user is measured by its influence, not its quality.  Another study indicates that users were tired of social networks in general. One key reason is that the same content that runs in a loop with different variations. If you’ve been on Twitter these days, you’ve probably heard of the purchase Techcrunch by AOL, and do you also noticed the number of articles on the event.  One idea has been remixed hundreds of times by invoking the purchase amount, reason, personality Michael Arrington, etc.. There are so many other topics of conversation, but it focuses on the latest target audience and monetization. It is not wrong in itself (even I do), but Twitter can do much more..

Photo Credit : Action Datsun