Whenever an article is written, we take support of popularizing the article with the help of social media like Facebook, Twitter. I was thinking that sharing your content on social media will not give you anything in return in terms of SEO (backlinks, rankings). But I was wrong, In an interview, both Google and Bing have confirmed that “Links shared through Twitter and Facebook have a direct impact on search engine rankings”.
Yes you have heard it right; this is the official statements from the search engine giants.
Report of Interview by Danny Sullivan
Question 1. If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-followed links that may naturally result from it?
Bing Said: “We do look at the social authority of the user. How strong is the user in social media, like how many you follow, how many follow you and this add power to your listing in the search results. It carries more weight in Bing Social Search, where people from more authoritative people will flow to the top.”
Google Said: “Yes we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article”
Question 2. Do you try to calculate the authority of someone who tweets that might be assigned to their twitter page? Do you try to “know”, if you will, who they are?
Bing Said: Yes, we do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they’re.
Google Said: Yes we do compute and use author quality. We don’t know who anyone is in real life J
Question 3. Do you calculate whether a link should carry more weight depending on the person who tweets it?
Bing Said: Yes.
Google Said: Yes we do use this as a signal, especially in the “Top links” section [of Google Realtime Search]. Author authority is independent of PageRank, but it’s currently only used in limited situations in ordinary web search.
Now it’s clear that all link sharing activities on Twitter and Facebook are evaluated on the basis of person sharing them through a score which Google calls “Author Authority” and Bing calls “Social Authority”.
What were your beliefs about sharing your links on social media? Have you ever thought, they influence SEO? Do share your views with us.